This is a common promotion for many stores, you offer a free gift to the customers that purchase a product or number of products.
Shopify does have a built-in feature, however, it only works if the customer adds all the items to their cart. Some customers may not be aware that they need all the products in their cart before the discount applies.
To implement this in Shopify:
- Inside your Shopify admin go to Discounts
- Then Create Discount
- Select Automatic Discount
- Enter a name for your discount, for example “BOGO”
- In the type section, select Buy X Get Y
- In the Customer buys section, choose the settings that make sense for your deal
- In the Customer gets section, select what the customer will get
- Set the start state and optionally the end date.
- Save your discount
If you want your discount to show on the product page or be more visible, without having the customer add all the products to the cart, you’ll have to use a Shopify app.
Shopify Apps For Buy X Get Y Free
These apps make your Buy X Get Y Free deals more visible either on your product page or with a new popup. That way your customer does not have to add all the items to their cart before seeing the discount. Many customers will not figure that part out.
Here are the Shopify discount apps that offer Buy X Get Y Free:
|App Name||Pricing per month ($)||Trial period (days)||Number of reviews||Rating (out of 5)|
|Discount Ninja||Free or 29+||14||110+||4.1|
|Automatic Discount & Gift||Free or 14.99+||3||130+||4.2|
|Free Gifts by Secomapp||29.99+||14||580+||4.6|
Discount Ninja offers free gift, BOGO, BXGY and more special offers based on smart rules you can create.
It also allows you to combine and stack promotions, something you’re not able to in Shopify normally.
You can also create highly targeted promotions to reward your VIP customers and encourage customer loyalty.
The Discount Ninja dashboard lets you easily see what promotions are working so you can make better business decisions.
Discount Ninja has a free plan for up to 1,000 sessions a month. After that their paid plans start at $29/month and a 14-day free trial is included.
Automatic Discount & Gift
Automatic Discount & Gift lets you run multiple discounts and offers and lets the visitor get the best one.
You can create referral campaigns easily with links and pre-fill the cart with products.
Discount rules can be created manually or automatically based on order value or product quantity.
Suggestions for up-sells, BOGO and gifts can also be easily added.
There is a free plan available and pricing starts at $14.99/month with a 3-day free trial.
Free Gifts by Secomapp
Free Gifts by Secomapp helps you increase customer loyalty by adding a large variety of offers. This includes offers like Buy X get Y, BOGO, Buy 2 Get 1 Free or free gifts based on order or quantity.
There’s also an up-sell banner in the cart that can help you boost sales by letting the customer know how close they are to a free gift.
The rules are highly customizable and easy to use.
Pricing starts at $29.99/month and a 14-day free trial is included.