How Do I Track Sales From Discount Codes On Shopify

How Do I Track Sales From Discount Codes On Shopify

Tracking sales and performance data is a crucial part of running a successful e-commerce business. Understanding how your products and marketing efforts are driving sales can help you make informed decisions about your business strategy and prioritize your efforts.

Discount codes are a popular tool for driving sales and engaging customers, and it's important to track their performance in order to understand their impact on your business. In this blog post, we will go over how to track sales from discount codes on Shopify, including tips on setting up and analyzing discount code data.

Setting up discount codes on Shopify

  1. Go to the Discounts page in your Shopify admin: To create a new discount code, go to the Discounts page in your Shopify admin. You can access this page by clicking on "Discounts" in the left-hand menu.
  2. Choose the type of discount code you want to create: Shopify offers several types of discount codes, including percentage off, fixed amount off, and free shipping. Choose the type of discount code that best fits your business and marketing goals.
  3. Customize the details of your discount code: Once you have chosen the type of discount code you want to create, you can customize the details such as the code itself, the discount amount, and any restrictions or conditions (e.g. minimum purchase amount, expiration date).
  4. Save and activate your discount code: When you are finished customizing your discount code, be sure to save it and activate it so it can be used by customers. You can also choose to schedule the discount code to go live at a later date if you are planning a future promotion.

By following these steps, you can easily create and customize discount codes on Shopify. Remember to choose the right type of discount code and customize the details to fit your business and marketing goals.

Tracking sales from discount codes on Shopify

The Sales and Discounts report on Shopify's analytics dashboard allows you to see how different discount codes are performing and compare their performance over time.

To find the Sales & Discount report:

  1. Login to your Shopify admin
  2. Click on Analytics in the side bar
  3. Click on Reports underneath Analytics in the side bar
  4. Filter by "discount" in the search bar for reports.
  5. Click on the Sales by discount report
How to find discounts report

You can view detailed data such as the number of orders, total sales, and average order value for each discount code, as well as see how these metrics have changed over a specific time period.

Sales by discount report

You can click the filter button to filter by discount name, discount code, discount method and many other properties.

Filter options for Sales by discount report

You can also export the entire report to a CSV or print it out for further analysis by clicking the buttons in the top right.

If you need additional columns to be visible, simply click the column icon the right hand side to add additional columns.

Add additional columns to the discount report

By regularly tracking and analyzing sales data for discount codes on Shopify, you can get a better understanding of their impact on your business and make informed decisions about your discount code strategy.

Advanced tracking methods for discount code sales:

  1. Use ConvertOut: ConvertOut is a powerful Shopify app that allows you to track and manage referrals, ambassadors, and affiliate sales via discount codes. With ConvertOut, you can easily create custom discount codes for each referral source, track the performance of each code, and reward your referral partners for their sales. ConvertOut also offers advanced reporting and analytics, allowing you to see how your referral program is performing and make informed decisions about your referral strategy.
  2. Use third-party Shopify apps: There are several Shopify apps that offer more advanced tracking and reporting on discount code sales. For example, the Sales and Discounts Report app provides detailed data on the performance of each discount code, including the number of orders, total sales, and average order value. The Discount Code Tracker app allows you to track the number of times a discount code has been used, as well as the total amount saved by customers using the code.
  3. Hire an analytics company: If you want even more detailed and specialized tracking and analysis of your discount code sales, you may want to consider hiring an analytics company like TripleWhale. These companies have expertise in e-commerce data and can provide in-depth analysis and insights to help you optimize your discount code strategy and drive sales.

By using these advanced tracking methods, you can get a more complete picture of the impact of your discount codes on sales and optimize your discount code strategy accordingly.

Conclusion

Tracking the performance of discount codes is an important part of running a successful e-commerce business on Shopify. By following the steps outlined in this blog post and using tools like the Sales and Discounts report, ConvertOut, discount code tracking apps, and analytics companies, you can get a better understanding of how your discount codes are impacting sales and make informed decisions about your discount code strategy.

We hope this blog post has given you the information you need to track sales from discount codes on Shopify. By regularly monitoring and analyzing your data, you can optimize your discount code strategy and drive more sales for your business.

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