If you've been looking for platforms to host your online business, then you must have heard of Shopify. While there are plenty of similar e-commerce platforms out there, Shopify is perhaps the most popular with new users. But is Shopify the best ecommerce platform? Or should you start your online business venture elsewhere?
Shopify is currently the best e-commerce platform out there. With its affordable pricing and user-friendly interface, anybody can create their own online store without even writing a single line of code. It's easy to use for everyone, customizable and has many integrations to make your business run smoothly.
However, don't just take our word for it. Each business is different, and the crowd favorite might not be the best option for you after all. That's why it's important to not make business decisions based on labels. So, let's check exactly what features Shopify offers that make it the best option. Then you can decide for yourself whether it is the right choice for you.
There are plenty of reasons why Shopify is popular not only with new users but also loyal older ones. It handles all of the technical aspects for you and provides you with a lot of inbuilt marketing tools. If you face any issues, you can easily contact tech support. It's also very secure and fast. All of these reasons plus more make Shopify the best option out there.
If you're still on the fence, let's go into detail about how exactly these features can help your business.
Great for Beginners
If you're not all that tech-savvy, and the thought of making a website scares you, then Shopify is perfect for you. Especially things like hosting the website, the database, or servers are things that trouble a lot of newbies.
Shopify takes care of all of that for you. It's completely cloud-based so you don't need to pay for servers. You can log in from anywhere and set up your online store. It's very user-friendly and you'll get the hang of it in no time.
Free Trial Period
For those of you who want to try things out before committing to it, Shopify offers a 14-day free trial period! You can check out how everything works and test all the features it offers. Create product variations, add collections, design your store, you can do it all.
The only thing you can't do with your free trial is post the website online. So, you can get the feel of how it'll look and make your decisions before you decide to get the subscription.
Lots of Themes to Choose From
Shopify allows you to choose from a huge range of templates according to your store aesthetic. You can create unique, visually appealing stores and create themes and customize your store.
If you want to take it a bit further, you can hire Shopify developers and designers to develop special themes just for you. They can do this locally with the Theme kit.
If you've ever shopped online, you'll know how annoying it is to wait for a page to load while you're trying to add something to your cart. Shopify offers a built-in speed checker and allows your users to check out in the least possible time.
Shopify ensures that your pages will load very fast to retain as many customers as possible. Even payment is smooth and seamless and happens in the blink of an eye!
When you're new to something, it's natural to require help now and then. That's why Shopify Tech Support is there to help you out 24/7.
They will answer any queries you might have while building your store. You can also contact them if you notice any glitches or something going wrong. They will always pick up or chat with you live, whichever you prefer.
Shopify offers a whooping range of more than a hundred different payment options! It has everything starting from PayPal to Apple Pay and even other third-party payment integrations. There's an option for everyone. It also offers its own payment gateway as well.
No matter which payment service your customer prefers, they will find it on Shopify. This is very important because if your customers can't pay how they want to they will not purchase anything. Even if they can choose a second option, they'll remember this as a bad experience and shop from somewhere that does offer their favorite. This is why Shopify is so great!
Not only does Shopify make your store functional and easy, it also helps you with marketing! It allows you to add things like the page title, Meta titles, unique URLs, meta descriptions, etc.
All of this makes it much easier for search engines to find your online store. It makes your pages very visible and redirects pages whenever necessary so that your traffic increases. Your customers find your page easier and hence have more chances of making any purchases.
Sell Across Different Channels
Social media is a big part of online sales right now and a lot of people don't even go to websites to shop anymore. But don't worry. You're not going to lose that part of your target audience either.
Shopify allows Facebook, Twitter, and Pinterest integrations so that you can boost your products on social media sites as well! Just pay the price of one platform, while selling across multiple different channels. You can even sell on Amazon from your Shopify store. Shopify helps you out at every step of the way.
Incorporate Other Apps
If you need something that's not on Shopify, you can also use another app to get that feature for your store! Shopify has an amazing app ecosystem and allows hundreds of other apps to work with the Shopify platform.
Whether it be shipping, marketing, management, or sales, you can just about find an app for everything. There's not much that Shopify apps can't do!
For example, by installing our Ambassador Affiliate Marketing app you can easily manage your affiliate programs, track your conversions, discounts, and commissions. Something Shopify does not provide.
Shopify offers you several subscription plans to choose from. You can start out with the cheaper ones and upgrade to the more premium plans once your business grows. Each of them will offer you slightly better features and facilities to choose from.
The cheapest option is the Shopify Lite which comes at just 9 USD every month. But it is a little weak on the features. A better option would be to start out with the Basic Shopify plan, which will cost you 29 USD per month. This is great for new businesses, who conduct their sales mainly online.
For larger stores that have both in-person stores and want to expand online, the Shopify plan is the best option. It comes at 79USD per month. And if you're planning to go all out, and you have a scaling business with lots of requirements then you can get the Advanced Shopify plan at 299 USD per month.
As you can see, there's something for everyone! This is also what makes Shopify so great. You can choose plans that suit your needs and budget and even upgrade your plan as your store grows and income increases.
Well now that we've gone over all the reasons why Shopify is such a great option, you can decide for yourself is Shopify the best e-commerce platform. With online shopping becoming such a big part of our lives, you should be hopping right on the trend.
Take your business online, and you'll be seeing great improvements in profits! Hope this helped in your decision.