Micro influencers are a great way to grow your sales with little to no upfront cost.
They’re usually easier to recruit and easier to retain as well.
In this guide we’ll go over everything you need to know about micro-influencers to grow your Shopify store.
What is a micro-influencer
Micro-influencers are social media users with 1,000 to 100,000 followers.
Unlike larger influencers, their audience typically has a higher engagement rate.
Most micro-influencers focus on a specific niche, so their content does not appeal to everyone.
Micro-influencers with only a couple thousand followers usually consist of people they’ve met in real life.
Why use micro-influencers
The main reason to use micro-influencers is because they usually have much higher engagement.
Their audience is typically people that know the influencer personally. Whether that be through work, school or the local community.
This means their audience is more likely to trust the influencer when they recommend a product or service.
The second reason to use micro-influencers is that they’re easier to recruit.
Big influencers typically have layers of management and charge large upfront fees just to get started with them.
With micro-influencers, you are typically talking to an individual directly.
How to find micro-influencers
Micro-influencers can be found on any of the social media platforms such as Instagram, Pinterest, TikTok, YouTube and more.
You would find the same way you find regular influencers, except micro-influencers just have less followers.
A great way to find these micro-influencers is to check your likes and comments on your own social media posts!
Users that have already interacted with your brand have a much higher chance to convert.
How to recruit micro-influencers
The good thing about micro-influencers is that you’re usually talking to the influencer directly. Theres no manager or agency to deal with.
Micro-influencers are much more open to working with brands they enjoy. You can offer them a commission on every sale with their discount code and send them some freebies to display on their profile.
Want to dive deeper? Check out my blog post on outreach templates.