Set Different Prices For Different Customers In Shopify – No Code

Eddy Chung

Setting different prices for different customers is a common need for wholesale Shopify stores.

With Shopify Plus, you can create different price lists and then tag the customer to assign them to a certain price list.

To create a price list in Shopify Plus check out this link here.

If you don’t have Shopify Plus (it’s pretty expensive!) you can get the same feature using Shopify apps. Here are some apps that allow for different prices per customer (wholesale pricing):

App NamePricing per month ($)Trial period (days)Number of reviewsRating (out of 5)
Bold Custom Pricing: Wholesale39.9914900+4.4
Wholesale Club2414300+4.3
Wholesale Pricing Discount19.9914300+4.9

Bold Custom Pricing: Wholesale

Bold Custom Pricing allow to set custom pricing levels, wholesale and VIP automation.

There are a lot of power features that allow to upload wholesale prices by spreadsheet or use grids to assign bulk discounts.

This app handles both wholesale pricing and quantity discounts. It does not rely on discount codes and does not duplicate variants.

Works on all channels and with many 3rd party integrations.

It also has smart auto-tagging features that allows you to auto-tag customers based on:

  • Total spend
  • Total order number
  • Country
  • Products ordered

It also has email marketing built in.

Add Quantity Breaks module to offer volume based pricing

Pricing starts at $39.99/month and includes a 14-day free trial.

Wholesale Club

Wholesale Club is marketed as the easiest way to offer wholesale pricing.

It allows for wholesale discounts on collections, products with multiple pricing levels and minimum quantity enforcement.

There’s also a feature for members-only pricing. You can set tiers of customers with tags and these prices will only show for them.

Wholesale Club also offers “net” payment solutions such as Net30 and Net15. This is app does not handle collecting, so you’ll have to do the follow up yourself.

Add custom pricing in Wholesale Club for Shopify

Pricing starts at $24/month and a 14-day free trial is included.

Wholesale Pricing Discount

Wholesale Pricing Discount includes discount rates to selected customers, products or collections.

This allows you to increase your store’s revenue and saves you time from phone calls and emails.

You can import and export products with CSVs using programs like Google Sheets or Excel.

There’s a feature to set minimum quantity or minimum spend before receiving discounts. The app also offers Net15/30 payment terms.

There are no additional variants or duplicate products created so your inventory management works properly.

Set discounts by percentage (15%) or by specific price ($14.32)

Pricing starts at $19.99/month and comes with 14-day free trial.